If you are planning to go to Punta del Este, in Uruguay, you should include José Ignacio in your itinerary, about 30km from Punta. It’s a small fisherman’s village that seems to be stucked in the past, but at the same time it has plenty of vibrant and modern scene in trendy restaurants and ultra fashion beautiful shops.
It worth to have some beach feeling at the windy and trendy Playa Brava. Worth to do some window shopping while having a delicious ice cream. Worth to get lost riding a bike through the narrow streets. Worth to enjoy the beautiful and famous Lighthouse. Worth to enjoy the beautiful sunset in Playa Mansa. And worth even more to end your day in one of the trendy restaurants. The best recommendation you get in my post about Barefoot Nightlife in Jose Ignacio.